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Accounting Principles, 7th Edition w/CD & PepsiCo Annual Report, Take Action!/UNI CD |
| Jerry J. Weygandt (Univ. of Wisconsin, Madison); Donald E. Kieso (Northern Illinois Univ.); Paul D. Kimmel (Univ. of Wisconsin-Milwaukee) |
| *The Navigator - The centerpiece of the learning system that empowers students to succeed, The Navigator consists of 1) a checklist at the beginning of each chapter, outlining text features and study skills needed, and 2) a series of check boxes to prompt students to use the learning aids in the chapter, and set priorities while studying. *Student and Instructor Approved Pedagogy includes marginal accounting equation analyses, and financial statements and ratio analysis throughout the text. The strategic use of color, photographs, and illustrations rated #1 in instructor satisfaction. *Unparalleled Readability - Students using Accounting Principles rated their text "easy to read" more frequently than students using other accounting principles textbooks. The new edition continues to reflect this conversational style and highly rated clarity. *Useful, Thought-Provoking End-of-Chapter Material - including Self-Study Questions (with answers on the final page of the chapter), Questions, Brief Exercises, Exercises, A & B Problem Sets and Broadening Your Perspective which is divided into two sections: 1) Financial Reporting and Analysis - includes Financial Reporting Problems, Comparative Analysis Problems, Interpreting Financial Statements: A Global Focus, and Exploring the Web exercises.
2) Critical Thinking - includes Group Decision Case, Communication Activity, and Ethics Case. *Infographics - These memorable visual reminders help students visualize and apply accounting concepts to the real world. *Accounting in Action boxes give students glimpses into the real world of business—including Ethics Insights, International Insights, e-Business Insights, and Business Insights *Marginal Check Figures alongside the A and B Problems provide a key number partially through the problem solution to help students know they’re on the right track. *Action Plans for problem-solving strategies accompany the Before You Go On exercises and Demonstration Problems in each chapter. *E-Business Insights describe how e-business technology has expanded the services provided by accountants. *A Comprehensive Problem in selected chapters (Chs 4, 7, 10, 12, 16, 17) pulls together topics students have learned over several chapters. *Interpreting Financial Statements: A Global Focus asks students to apply concepts presented in the chapter to specific situations faced by actual foreign companies.
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| Software*/CD-ROM |
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Item #:
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0471477362
$47.95 |
John Wiley & Sons, Inc. | |
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