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 CATEGORY LISTINGS: ADVERTISING

38 titles listed. Showing titles 1-38

049505027X
Global Communication
Yahya R. Kamalipour

Communication Arts - 312 Pages, PB - $90.95

049500717X
Moral Issues in Business
William H. Shaw, Vincent Barry

Humanities/Philosophy/Religion - 640 Pages, PB - $87.95

032431664X
Essentials of Marketing
Charles W. Lamb, Joseph F. Hair, Carl McDaniel

Business - 576 Pages, PB - $125.95

0314041737
Legal Ethics for Paralegals and the Law Office
Laura Morrison, Gina DeCiani

Business - 350 Pages, Softcover Adhesive - $85.95

0495050261
Media/Impact: An Introduction to Mass Media
Shirley Biagi

Communication Arts - 416 Pages, PB - $95.95

0324305729
Thomson Advantage Books: Marketing Principles and Best Practices (with InfoTrac)
K. Douglas Hoffman

Business - 640 Pages, PB - $69.95

0324322844
Global Marketing Management: A Casebook
John A. Quelch, Christopher Bartlett

Business - 688 Pages, PB - $134.95

0495001813
Media Debates: Great Issues for the Digital Age (with InfoTrac)
Everette E. Dennis, John C. Merrill

Communication Arts - 261 Pages, PB - $55.95

0538439890
Bernie Performance Stickers
Thomson South-Western

3-8 Keyboarding - 24 Pages, Looseleaf - $20.95

0324261020
International Business Law and Its Environment
Richard Schaffer, Beverley Earle, Filiberto Agusti

Business - 768 Pages, CB - $173.95

0324204906
Law and Ethics in the Business Environment
Terry Halbert, Elaine Ingulli

Business - 396 Pages, PB - $99.95

0534258182
Mediamerica/Mediaworld, Updated
Edward Jay Whetmore

Communication Arts - 512 Pages, Paperbound - $106.95

0534241921
Advertising and Marketing to the New Majority: A Case Study Approach
Gail Baker Woods

Communication Arts - 182 Pages, Paperbound - $64.95

0324321430
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Terence A. Shimp

BOUND BOOK - 656 Pages 8 1/2 X 10 7/8 INCHES - $168.95

0471174696
Under the Radar: [Talking to Today's Cynical Consumer]
Jonathan Bond; Richard Kirshenbaum

Cloth - Pages, 6 x 9 in. - $50.00

0470045833
Advertising For Dummies®, 2nd Edition
Gary Dahl

Paperback - Pages, 7-3/8 x 9-1/4 in. - $21.99

0471295558
Warp-Speed Branding: The Impact of Technology on Marketing
Agnieszka Winkler

Cloth - Pages, 6 x 9 in. - $37.95

0471391166
The Peaceable Kingdom: Building a Company without Factionalism, Fiefdoms, Fear and Other Staples of Modern Business
Stan Richards

Cloth - Pages, 6 x 9 in. - $37.95

0471154423
Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!, 2nd Edition
Fred E. Hahn; Kenneth G. Mangun

Paperback - 349 Pages, 7 x 10 in. - $50.00
New Item
032401483X
IMC: An Integrated Marketing Communications Exercise
Bernard Jakacki

BOUND BOOK - 80 Pages, Saddlestiched - $30.95

9687529598
Publicidad (SPANISH TRANSLATION OF ADVERTISING, 1E/0-538-86908-9)
Thomas O'Guinn, Chris Allen, Richard J. Semenik

BOUND BOOK - 620 Pages, Softbound - $105.95

0471507032
Write Great Ads: A Step-by-Step Approach
Eric A. Klein

Paperback - Pages, 6 x 9 in. - $24.95

0470821035
Flicking Your Creative Switch: Developing Brighter Ideas for Business
Wayne Lotherington; Foreword by: Allan Pease

Paperback - 150 Pages, 6 x 9 in. - $16.95

0471309540
Casting for Big Ideas: A New Manifesto for Agency Managers
Andrew Jaffe

Cloth - Pages, 6 x 9 in. - $37.95

0324113803
Advertising and Integrated Brand Promotion
Thomas O'Guinn, Chris Allen, Richard J. Semenik

BOUND BOOK - 736 Pages, Hardcover Ad - $128.95

0471055212
Just Sell It!: Selling Skills for Small Business Owners
Ted Tate

Cloth - 276 Pages, 6 x 9 in. - $90.00

1841122491
Operations & Technology Express
George Green

Paperback - 126 Pages, 5 x 6-3/4 in. - $19.95

1841121991
E-Marketing
Steve Shipside

Paperback - 112 Pages, 5 x 6-3/4 in. - $19.95

1555426271
The Inventive Organization: Hope & Daring at Work
Jill Janov

Cloth - 395 Pages, - $37.00

0764553771
Advertising For DummiesÂŽ
Gary Dahl

Paperback - Pages, 7-3/8 x 9-1/4 in. - $21.99

0470820551
How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
Jim Aitchison

Cloth - 400 Pages, - $50.00

0534574165
Should We Consent to Be Governed?: A Short Introduction to Political Philosophy
Stephen Nathanson

BOUND BOOK - 96 Pages, PB - $45.95

0764552570
Getting Your Book Published For DummiesÂŽ
Sarah Parsons Zackheim; Adrian Zackheim

Paperback - Pages, 7-3/8 x 9-1/4 in. - $19.99

0471986070
Designing Interactive Strategy: From Value Chain to Value Constellation
Richard Normann; Rafael RamĂ­rez

Paperback - 184 Pages, 6 x 9 in. - $80.00

0787956090
New Directions for Philanthropic Fundraising, The Impact of Technology on Fundraising, No. 25, Fall 1999,
Editor: Dwight F. Burlingame; Editor: Michael J. Poston

Paperback - 120 Pages, - $29.00

1841121940
Market Research
Robin Birn; Patrick Forsyth (Touchstone Training & Consultancy, UK)

Paperback - 124 Pages, 5 x 6-3/4 in. - $19.95

1841123730
Exit Strategies
Nicholas King

Paperback - 114 Pages, 5 x 6-3/4 in. - $19.95

0470843020
Buying Business Services
BjĂśrn Axelsson; Finn WynstraBjĂśrn Axelsson; Finn Wynstra

Paperback - 302 Pages, 6 x 9 in. - $70.00
 
 SUGGESTED TITLES




Item #0764552570

Getting Your Book Published For Dummies®

Paperback - $19.99



Item #0470843020

Buying Business Services

Paperback - $70.00



Item #0470820551

How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

Cloth - $50.00



Item #1841121991

E-Marketing

Paperback - $19.95



Item #1841123730

Exit Strategies

Paperback - $19.95



Item #1841122491

Operations & Technology Express

Paperback - $19.95



Item #1841121940

Market Research

Paperback - $19.95



Item #0471391166

The Peaceable Kingdom: Building a Company without Factionalism, Fiefdoms, Fear and Other Staples of Modern Business

Cloth - $37.95



Item #0324321430

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

BOUND BOOK - $168.95



Item #0471174696

Under the Radar: [Talking to Today's Cynical Consumer]

Cloth - $50.00


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