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Professional Beverage Management |
| Bob Lipinski; Kathleen A. Lipinski |
| This information-packed resource tells you how to improve profitability through marketing and merchandising. This book includes: *Comprehensive listing of trade organizations, information bureaus, and agencies offering promotional information. *Appendix listing wineries that are producing secondary wine labels. *A new chapter on low and nonalcoholic beverages. *New statistics on microbreweries. *Vintage charts.
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| Cloth Bound |
Pages, 7-3/8 x 9-1/4 in.
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Item #:
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0471287377
$80.00 |
John Wiley & Sons, Inc. | |
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