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The Export Marketing Imperative |
| 1st Edition (2005) |
| Michael R. Czinkota |
| Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process from beginning to end offering a wealth of information with its comprehensive coverage of all facets of exporting.
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| BOUND BOOK |
240 Pages, HB
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Item #:
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0324222580
$39.95 |
Thomson Learning | |
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