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Strategic Decision Making: A Best Practice Blueprint |
| George Wright |
| *Why are large organisations, including household names, sometimes accused of 'losing the plot' in their business strategy? *Why do organisations fail to exploit new opportunities such as that presented by Dyson's innovative vacuum cleaner design?
*Why were funds poured into the UK Dome and the City of London Taurus computer project when it was clear that 'good money' was following 'bad'? The answers will surprise you. Using psychological theory, paper and pencil 'thought problems', and well-chosen quotations from newspaper articles written at the time, the book demonstrates and explains the causes of these 'strategic blunders'. It also shows how to recognise and avoid your own organisation making the same mistakes.
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| Paperback |
156 Pages, 6 x 9 in.
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Item #:
Price: |
047148699X
$70.00 |
John Wiley & Sons, Inc. | |
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