| THE WILEY EVENT MANAGEMENT SERIES The first complete guide to launching a highly visible event marketing campaign
Practical strategies and resources for achieving greater results! Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event. Features include: *Overviews of event promotion, advertising, public relations, and electronic marketing strategies, as well as budget funding *In-depth analyses of marketing for specific events, such as association meetings, conferences, corporate meetings, festivals, and many others *An examination of future trends and innovative strategies for increasing attendance *Comprehensive appendices that include sample forms for media releases, request for coverage announcements, audio and video new release scripts, public service announcement scripts, speakers’ "talking points," and listings of media distribution and tracking services |
