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Consumer Behavior |
| 9th Edition (2001) |
| Roger D. Blackwell, Paul W. Miniard, James F. Engel |
| This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
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| BOUND BOOK |
592 Pages, BOUND BOOK
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Item #:
Price: |
0030211085
$139.95 |
Thomson Learning | |
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