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Consumer Behaviour: A European Perspective |
| Gerrit Antonides (Erasmus Univ., Rotterdam); W. Fred van Raaij (Erasmus Univ., Rotterdam) |
| Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on:*financial behaviour*welfare, wellbeing and property
*families and household production*consumption and the environment
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| Paperback |
642 Pages, 6 x 9 in.
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Item #:
Price: |
0471975133
$75.00 |
John Wiley & Sons, Inc. | |
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