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The Portable MBA in Economics |
| The Portable MBA Series |
| Philip K. Y. Young; John J. McAuley |
| This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.
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| Paperback |
Pages, 7 x 10 in.
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Item #:
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0471595268
$42.95 |
John Wiley & Sons, Inc. | |
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