| Winning the Chain Restaurant Game Are you ready for success?...
Find out what it takes in this insider's guide to making it in today's most exciting growth industry. In this instructive and inspiring book, award-winning authors and foodservice industry experts Charles Bernstein and Ron Paul tell how the most successful restaurant companies win with bottom-up management, putting the customer on top. Based on interviews with more than a hundred industry executives and packed with enlightening examples as well as a few historic failures, this unique book teaches important lessons for restaurateurs and other entrepreneurs: *Presents the first authoritative, in-depth look at the restaurant chain industry as a whole *Tells how successful chain CEOs produce results with varied winning styles *Isolates and clearly describes the eight crucial factors, or strategic "links," vital to restaurant chain success *Tells how chains can capitalize on bulk purchasing, brand identity, consistent execution, an individual sense of style and—most of all—finding unique ways to please the customer < |
