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New Directions for Philanthropic Fundraising, Understanding the Needs of Donors: The Supply Side of Charitable Giving, No. 29, |
| Editor: Eugene R. Tempel; Editor: Dwight F. Burlingame |
| Examines the relationships between nonprofit organizations and donors. Outlines important steps needed in order to develop successful giving-receiving or gift relationships. Provides a framework for donors to determine comfort levels of giving and illustrates how tax changes influence giving. Proposes a meaningful-action paradigm to better understand why donors give, providing a useful guide for fundraising practice and research. Concludes with a challenge to donors to move from a "checkbook philanthropy" to a "citizenship philanthropy." This is the 29th issue of the Jossey-Bass series New Directions for Philanthropic Fundraising.
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| Paperback |
120 Pages,
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Item #:
Price: |
0787956368
$29.00 |
John Wiley & Sons, Inc. | |
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