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Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising |
| Mal Warwick (Mal Warwick and Associates) |
| This second edition of Mal Warwick's best-selling Revolution in the Mailbox is an update of the most comprehensive survey of direct mail fundraising in the public interest. Fully illustrated and easy to read, filled with down-to-earth examples, this book is an indispensable guide to direct mail fundraising for a nonprofit organization's staff, board members and donors. Revolution in the Mailbox describes how nonprofits can realize the full potential of direct mail by putting it to work as a strategic tool to help an organization grow, gain visibility and achieve financial stability. Warwick is the author of many books including Fundraising on the Internet (0-7879-6045-4) and How to Write Successful Fundraising Letters (0-7879-5652-X).
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| Cloth Bound |
Pages, 7 x 9-1/4 in.
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Item #:
Price: |
0787964298
$40.00 |
John Wiley & Sons, Inc. | |
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