Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value |
| Adrian Sargeant (Centre Voluntary Sector Management); Elaine Jay (Devon, England) |
| Building Donor Loyalty provides a practical guide to the factors that drive donor retention, explaining how fundraisers can keep their donor committed to their organizations, and helps organizations develop donor value over time. This book is based on the best academic research and lessons learned from commercial contexts, and draws on the experience of some of the most successful nonprofits.
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| Cloth Bound |
Pages, 7 x 9-1/4 in.
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Item #:
Price: |
078796834X
$36.00 |
John Wiley & Sons, Inc. | |
