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Tourism Economics |
| Donald E. Lundberg (Emeritus, California State Polytechnic Univ.); M. Krishnamoorthy (United States Internationals Univ.); Mink H. Stavenga (United States International Univ.) |
| The first and only comprehensive introduction to the economics of tourism... A knowledge of economic trends and conditions is fundamental to strategic planning and project development in any business. Yet, despite the fact that tourism has become the world's largest industry, until now, there were no textbooks devoted to the economics of tourism. A book whose time has finally come, Tourism Economics arms students and industry professionals with a solid working knowledge of economic concepts and analytical techniques as they apply to tourism. Written by three experts from the U.S. International University's prestigious Department of Hotel, Restaurant, and Tourism Management, Tourism Economics: *Explains all important economic principles and concepts, defines key terminology, and clearly describes a number of analytical models and forecasting techniques *Illustrates all points covered with numerous case studies from around the world and selected reading excerpts *Requires no prior familiarity with economics and features a clear, easy-to-read, nonmathematical style
"Tourism can be viewed as an institution with millions of interactions taking place, an institution with a history, body of knowledge, and a constituency of millions of people who feel themselves a part of the institution. For purposes of this book, tourism is an economic activity involving billions of dollars exchanged each month, a social science to be analyzed, trends to be identified, and costs/benefits to be computed."—from Tourism Economics < | | |
