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Hospitality Marketing Management, Student Workbook, 4th Edition |
| Robert D. Reid (James Madison Univ.); David C. Bojanic (Amherst, Massachusetts ) |
| Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. *Includes coverage of tourism marketing *Features new material on marketing technology and it's implications in the hospitality industry *Offers international coverage *Provides new, applications approach to the discipline of marketing
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| Paperback |
Pages, 7-1/2 x 9-1/4 in.
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Item #:
Price: |
0471696102
$40.00 |
John Wiley & Sons, Inc. | |
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