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Hotel and Lodging Management: An Introduction, 2nd Edition |
| Alan T. Stutts (President, Brown College ); James Wortman (University of Houston ) |
| Hotel and Lodging Management, Second Edition prepares readers to succeed as managers in the hotel and lodging industry, while developing a solid foundation for a long and successful career. This comprehensive resource combines detailed presentations of each department in a hotel or lodging establishment along with a close examination of organizational structure and the interdependent relationship among departments. This updated Second Edition presents: *New, completely updated chapters on human resources and the sales and marketing departments *Up-to-date case studies reflecting the latest management trends and issues *Profiles of industry pioneers working at all types of properties, from small motels to five-star hotels *New sections on yield management, lodging environments, franchise companies, and management organizations Hotel and Lodging Management, Second Edition is a comprehensive tool to help readers develop the understanding, knowledge, and skills to be tomorrow's management leaders.
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| Cloth Bound |
Pages, 7-1/2 x 9-1/4 in.
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Item #:
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0471474479
$85.00 |
John Wiley & Sons, Inc. | |
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