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Promotion and Integrated Marketing Communication with InfoTrac College Edition |
| 1st Edition (2002) |
| Richard J. Semenik |
| Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications. Unlike other books, this unique text teaches future business professionals how all the promotional tools work. More importantly, it teaches them how to integrate their use for maximum effect.
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| BOUND BOOK |
592 Pages, Hardcover
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Item #:
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0324062532
$136.95 |
Thomson Learning | |
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Interpersonal Trust Surveys, Self, Revised Second Printing
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The 2001 Annuals: Developing Human Resources, Volume 1, Training,
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Addressing Sexual Harassment in the Workplace, Tina Carlan Activity
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Item #078795666X
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