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One Stop Marketing |
| Jonathan Trivers |
| How to find—and keep—your essential core customers With the increasing number of factory outlets, price clubs, and megastores in today's marketplace, how can small business owners effectively compete for customers? In this practical, straightforward new book, Jonathan Trivers, a marketing professional who has counseled over 1,400 entrepreneurs and small businesses, offers a complete guide to creating and implementing a marketing plan designed to help Main Street retailers—like you—successfully compete against the "big guns."
Based on 12 marketing principles, One Stop Marketing shows you how to identify and keep essential core customers by recognizing their needs and responding to changes in their buying habits.
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| Cloth Bound |
Pages, 6 x 9 in.
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Item #:
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0471133310
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John Wiley & Sons, Inc. | |
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