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Market-Driven Nursing: Developing and Marketing Patient Care Services |
| J-B AHA Press |
| American Organization of Nurse Executives |
| In order to thrive in today's health care environment, nurses must accelerate their efforts to introduce and differentiate nursing services. By creating and sustaining new and mutually supportive partnerships both inside and outside their institutions, nurse leaders will be better equipped for success in the highly organized and integrated care systems of the present and future.Market-Driven Nursing provides the guidance for attaining and enhancing essential business skills. It offers nurse executives and managers the ability to compete successfully as entrepreneurs in today's market-driven environment. It also outlines a practical strategy for responding to and capitalizing on the shifting yet growing demand for care giving, including:strtegic nursing skills.
*Learning a practical framework for strategic planning*Writing a business plan*Obtaining capital and financial resources*Implementing a process for performance management
Market-Driven Nursing challenges nurse leaders to translate what they know and what they can do into economic advantage, and to create a socially responsive nursing enterprise with the economic capacity to structure effective partnerships within the broader systems for delivery of care.
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| Paperback |
172 Pages,
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Item #:
Price: |
1556482477
$48.00 |
John Wiley & Sons, Inc. | |
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