Customer Relationships |
| Express Exec |
| Roger Cartwright |
| * Fast-track route to understanding the relationship between organizations and the customer chain that contains both internal and external customers * Covers key topics such as loyalty and customer retention. Also explores how to move beyond customer satisfaction to customer delight * Case studies of Amazon.com, Kalmbach Publishing (US), Boeing (US), Saga (UK), Chowking Food Corporation (the Philippines) * Includes a comprehensive resource guide, key concepts and thinkers, a 10-step action plan, and a section of FAQs
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| Paperback |
118 Pages, 6 x 9 in.
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Item #:
Price: |
1841124524
$19.95 |
John Wiley & Sons, Inc. | |
