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Cultivating Diversity in Fundraising (AFP/Wiley Fund Development Series) |
| Janice Gow Pettey (Sacramento Regional Foundation, Sacramento, California and Univ. of San Francisco Institute of Non-profit Management) |
| An important roadmap for fundraising in todays multicultural communities Raising money in todays diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of peoples differences.
In this groundbreaking new book, the author examines todays four major ethnic groupsAfrican American, Asian American, Hispanic/Latino, and Native Americanin terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising. The result is a timely and important look at how fundraisers can use an understanding of ethnic differences to create a vibrant and balanced nonprofit center through both individual and collective efforts. In clear, easy-to-understand language, Cultivating Diversity in Fundraising answers the following critical questions: *Who are diverse donors? *What are their charitable traditions and interests? *What fundraising methods will be successful in diverse communities? *What can fundraisers do to include more diversity in fundraising efforts?
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| Cloth Bound |
Pages, 6 x 9 in. |
Item #: Price: |
047140361X $37.00 |
John Wiley & Sons, Inc. | |
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