Industrial Marketing Strategy, 3rd Edition |
| Frederick E. Webster (The Amos Tuck School of Business Administration, Dartmouth College) |
| Develop customer-focused, market-driven strategies for today's competitive marketplace. . . Industrial Marketing Strategy
Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: *The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning *Proven, concrete, strategic management techniques—rather than a rote enumeration of the functions and institutions of industrial marketing *Guidelines for implementing the value proposition through distribution and marketing communications *The role of marketing in the broader context of business and corporate-level strategic planning *Special sections on product development, national account management, customer service, information technology, and price signaling
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| Paperback |
Pages, 6 x 9 in.
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Item #:
Price: |
047111989X
$50.00 |
John Wiley & Sons, Inc. | |
