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Wired Marketing: Energizing Business for e-Commerce |
| Glenn Hardaker (Huddersfield Univ. Business School); Gary Graham (Univ. of Salford Business School) |
| Wired Marketing provides a unique mix of strategic and technical knowledge for students on marketing-related courses and professionals working in the field of Internet marketing. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of e-Commerce on the World Wide Web. The text is based around four main themes: marketing transformation, interactive marketing processes, the e-Commerce customer, and marketing Internet tools. * Numerous examples and case applications are included which illustrate issues discussed by the authors * Explains how the Internet is creating a new form of value between customers and suppliers Supplementary materials for lecturers adopting Wired Marketing can be found on the following web site http://www.wiley.co.uk/hardaker/
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| Paperback |
282 Pages, 6 x 9 in.
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Item #:
Price: |
0471496456
$70.00 |
John Wiley & Sons, Inc. | |
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