StreetSmart Marketing |
| Jeff Slutsky |
| A ``how-to'' guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through ``grass-roots'' marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.
|
|
| Cloth Bound |
241 Pages, 6 x 9 in.
|
Item #:
Price: |
0471618837
$42.50 |
John Wiley & Sons, Inc. | |
