| 235 titles listed. Showing titles 1-50 |
3527502823 | Power Brands: Measuring, Making and Managing Brand Success
Hajo Riesenbeck; Jesko Perrey
Cloth - 274 Pages, 6 x 9 in. - $55.00 |
1841127043 | Marketing Express, 2nd edition
John L. Mariotti (The Enterprise Group)
Paperback - 122 Pages, 5 x 6-3/4 in. - $18.95 |
1841123927 |  Body Care
Richard Templar
Paperback - 128 Pages, 5 x 6-3/4 in. - $19.95 |
1841123706 |  Corporate Venturing
Nicholas King
Paperback - 120 Pages, 5 x 6-3/4 in. - $19.95 |
1841123730 |  Exit Strategies
Nicholas King
Paperback - 114 Pages, 5 x 6-3/4 in. - $19.95 |
1841123102 |  Value-Led Organizations
Eleanor Bloxham
Paperback - 116 Pages, 5 x 6-3/4 in. - $19.95 |
1841123161 |  Going Global
Roger Cartwright
Paperback - 118 Pages, 5 x 6-3/4 in. - $19.95 |
1841122491 | Operations & Technology Express
George Green
Paperback - 126 Pages, 5 x 6-3/4 in. - $19.95 |
1841122416 |  Organizational Models
Stephen P. Fitzgerald
Paperback - 142 Pages, 5 x 6-3/4 in. - $19.95 |
1841122351 |  Angel Capital
W.J. Bradley; William Benjamin; Joel Margulis; Gerald A. Benjamin
Paperback - 106 Pages, 5 x 6-3/4 in. - $19.95 |
1841122246 |  Marketing Express
John Mariotti (The Enterprise Group)
Paperback - 122 Pages, 5 x 6-3/4 in. - $19.95 |
1841122106 |  Stategies for Hypergrowth
Roger Cartwright
Paperback - 128 Pages, 5 x 6-3/4 in. - $19.95 |
1841122114 |  People Express
Philip Whiteley
Paperback - 124 Pages, 5 x 6-3/4 in. - $19.95 |
1841121991 |  E-Marketing
Steve Shipside
Paperback - 112 Pages, 5 x 6-3/4 in. - $19.95 |
1841121916 |  Global Marketing
Douglas Lamont (Douglas Lamont and Associates)
Paperback - 138 Pages, 5 x 6-3/4 in. - $19.95 |
1841121940 |  Market Research
Robin Birn; Patrick Forsyth (Touchstone Training & Consultancy, UK)
Paperback - 124 Pages, 5 x 6-3/4 in. - $19.95 |
0787968579 | The Global Market: Developing a Strategy to Manage Across Borders
Editor: John A. Quelch (Harvard Business School); Editor: Rohit Deshpande (Harvard Business School)
Cloth - Pages, 6 x 9 in. - $48.00 |
0787964190 |  Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, Second Edition
Alan R. Andreasen (Georgetown Univ., Washington, DC)
Paperback - Pages, 6 x 9 in. - $29.95 |
0787945714 |  Entry Strategies for International Markets, Revised and Expanded
Franklin R. Root
Paperback - Pages, 6 x 9-1/4 in. - $40.00 |
0764578391 | Small Business Marketing For Dummies®, 2nd Edition
Barbara Findlay Schenck
Paperback - 380 Pages, 7-3/8 x 9-1/4 in. - $19.99 |
0764559990 | Marketing Kit for Dummies®, 2nd Edition
Alexander Hiam
Paperback/CD - 376 Pages, 7-3/8 x 9-1/4 in. - $24.99 |
0764556002 | Marketing For DummiesÂŽ, 2nd Edition
Alexander Hiam
Paperback - Pages, 7-3/8 x 9-1/4 in. - $21.99 |
0764552929 |  Network Marketing For DummiesÂŽ
Zig Ziglar; John P. Hayes
Paperback - Pages, 7-3/8 x 9-1/4 in. - $21.99 |
0471987654 |  Store Wars: The Battle for Mindspace and Shelfspace
Judith Corstjens (ARROW ); Marcel Corstjens (INSEAD )
Paperback - 314 Pages, 6 x 9 in. - $65.00 |
0471987204 |  Creative Product Design: A Practical Guide to Requirements Capture Management
Margaret Bruce (UMIST, Manchester, UK); Rachel Cooper (University of Salford, UK)
Cloth - 236 Pages, 6 x 9 in. - $75.00 |
0471984574 |  Competitive Branding: Winning in the Market Place with Value-Added Brands
Torsten H. Nilson (Nilson Consulting Ltd, Surrey)
Cloth - 248 Pages, 6 x 9 in. - $75.00 |
0471957518 |  The Strategic Management Series, Strategic Renaissance and Business Transformation,
Editor: Howard Thomas; Editor: Don O'Neal; Editor: James Kelly
Cloth - 500 Pages, - $165.00 |
0471897442 |  International Marketing: Consuming Globally, Thinking Locally
Andrew McAuley (Univ. of Stirling, Scotland)
Paperback - 350 Pages, 6 x 9 in. - $70.00 |
047186093X |  Understanding Marketing: A European Casebook
Celia Phillips (London School of Economics); Ad Pruyn (Rotterdam School of Management); Marie-Paule Kestemont (Univ. Catholique de Louvain)
Paperback - 232 Pages, 6 x 9 in. - $55.00 |
0471853259 |  Nuts, Bolts and Magnetrons: A Practical Guide for Industrial Marketers
Paul Millier; Roger Palmer
Paperback - 320 Pages, 6 x 9 in. - $75.00 |
0471772720 | Public Relations For DummiesÂŽ, 2nd Edition
Eric Yaverbaum; With: Robert W. Bly; Ilise Benun; Foreword by: Richard Kirshenbaum
Paperback - Pages, 7-3/8 x 9-1/4 in. - $19.99 |
0471729809 | Pricing on Purpose: Creating and Capturing Value
Ronald J. Baker (Â )
Cloth - 400 Pages, 6 x 9 in. - $53.00 |
0471720259 |  What Makes Winning Brands Different?: The Hidden Method Behind the World's Most Successful Brands
Andreas Buchholz; Wolfram WĂśrdemann
Cloth - 238 Pages, 6 x 9 in. - $65.00 |
0471718114 | Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set
V. Kumar (Univ. of Houston); David A. Aaker (Univ. of California, Berkeley); George S. Day (Univ. of Toronto)
Cloth/CD-ROM w/network license - Pages, - $97.95 |
0471684767 | Marketing Research Essentials, 5th Edition
Carl McDaniel (Univ. of Texas, Arlington); Roger Gates (DSS Research)
Paperback - Pages, 8 x 10 in. - $125.95 |
0471696102 | Hospitality Marketing Management, Student Workbook, 4th Edition
Robert D. Reid (James Madison Univ.); David C. Bojanic (Amherst, Massachusetts )
Paperback - Pages, 7-1/2 x 9-1/4 in. - $40.00 |
0471632244 | 
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0471635278 | Marketing Theory: Evolution and Evaluation
Jagdish N. Sheth (Univ. of Southern California); David M. Gardner (Univ. of Illinois); Dennis E. Garrett (Univ. of Oklahoma)
Cloth - 256 Pages, 6 x 9 in. - $91.95 |
0471627550 | Total Telemarketing
Robert J. McHatton
Paperback - 246 Pages, 5-7/8 x 9 in. - $17.95 |
0471618837 |  StreetSmart Marketing
Jeff Slutsky
Cloth - 241 Pages, 6 x 9 in. - $42.50 |
047155961X |  Power Presentations: How to Connect with Your Audience and Sell Your Ideas
Marjorie Brody; Shawn Kent
Paperback - Pages, 6 x 9 in. - $31.95 |
047153692X |  Build Your Own Network Sales Business
Gregory Kishel; Patricia Kishel
Cloth - 224 Pages, 6 x 9 in. - $50.00 |
0471527092 |  How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Howard L. Shenson
Paperback - Pages, 7 x 10 in. - $37.95 |
0471509485 |  Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals
Anthony O. Putman
Cloth - Pages, 6 x 9 in. - $45.00 |
0471499161 |  Supply Network Strategies
Lars-Erik Gadde (Chalmers Univ. of Technology); Hakan Hakansson (Univ. of Uppsala)
Paperback - 216 Pages, 6 x 9 in. - $65.00 |
0471497703 |  Introducing Marketing Research
Paul Baines; Bal Chansarkar
Paperback - 368 Pages, 6 x 9 in. - $60.00 |
0471496456 |  Wired Marketing: Energizing Business for e-Commerce
Glenn Hardaker (Huddersfield Univ. Business School); Gary Graham (Univ. of Salford Business School)
Paperback - 282 Pages, 6 x 9 in. - $70.00 |
0471495743 |  Commitment-Led Marketing: The Key to Brand Profits is in the Customer's Mind
Jan Hofmeyr; Butch Rice
Cloth - 320 Pages, 6 x 9 in. - $65.00 |
0471492116 |  Marketing Strategies for the New Economy
Lars Tvede; Peter Ohnemus
Cloth - 256 Pages, 6 x 9 in. - $65.00 |
0471492124 |  Citizen Brands: Putting Society at the Heart of your Business
Michael Willmott
Cloth - 272 Pages, 6 x 9 in. - $80.00 |
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