| 234 titles listed. Showing titles 51-100 |
0471486647 |  Project Marketing: Beyond Competitive Bidding
Bernard Cova (ESCP/EAP-Paris, France); Pervez Ghauri (Manchester School of Management, UMIST, Manchester, UK); Robert Salle (EM-Lyon, France)
Paperback - 236 Pages, 6 x 9 in. - $70.00 |
0471417424 |  The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking
Tom Monahan
Cloth - 262 Pages, 6 x 9 in. - $37.95 |
0471414328 |  Big Brands Big Trouble: Lessons Learned the Hard Way
Jack Trout
Cloth - Pages, 6 x 9 in. - $32.50 |
047141235X | Essentials of Marketing Research, 2nd Edition
V. Kumar (Univ. of Houston); David A. Aaker (Univ. of California, Berkeley); George S. Day (Wharton School, Univ. of Pennsylvania)
Cloth/CD-ROM - Pages, 8 x 10 in. - $101.95 |
0471395625 |  Beyond Listening: Learning the Secret Language of Focus Groups
Bonnie Goebert
Cloth - 240 Pages, 6 x 9 in. - $37.95 |
0471390518 | Internet Marketing , 3rd Edition
Charles F. Hofacker (Florida State Univ.)
Paperback - Pages, 7-1/2 x 9-1/4 in. - $83.95 |
047135659X |  The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
Lynn B. Upshaw; Earl L. Taylor
Cloth - 336 Pages, 6 x 9 in. - $43.00 |
0471353922 |  Basic Marketing Management, 2nd Edition
Douglas J. Dalrymple (Indiana Univ.); Leonard J. Parsons (Georgia Institute of Technology)
Paperback - Pages, 8 x 10 in. - $77.95 |
0471348856 |  Marketing Hospitality, 3rd Edition
Cathy H. C. Hsu; Tom Powers
Cloth - Pages, 7-1/2 x 9-1/4 in. - $80.00 |
0471310646 |  Applied Multivariate Techniques
Subhash Sharma (Univ. of South Carolina)
Cloth - Pages, 7 x 10 in. - $125.95 |
0471310123 |  Marketing Management for the Hospitality Industry: A Strategic Approach
Allen Z. Reich (Virginia Polytechnic Institute and State Univ.)
Cloth - Pages, 7-1/2 x 9-1/4 in. - $70.00 |
0471298484 |  The $100 Billion Allowance: Accessing the Global Teen Market
Elissa Moses
Cloth - Pages, 6 x 9 in. - $37.95 |
0471296791 |  Hospitality Sales: A Marketing Approach
Margaret Shaw; Susan V. Morris
Cloth - 352 Pages, 7-1/2 x 9-1/4 in. - $80.00 |
0471271330 | Databased Marketing: Managing Profitable Relationships
V. Kumar (Univ. of Houston); Werner Reinartz
Cloth - Pages, 8 x 10 in. - $57.95 |
0471263036 |  Big Brands Big Trouble: Lessons Learned the Hard Way
Jack Trout
Paperback - 223 Pages, 6 x 9 in. - $21.50 |
0471253707 |  Wooing & Winning Business: The Foolproof Formula for Making Persuasive Business Presentations
Spring Asher; Wicke Chambers
Paperback - Pages, 6 x 9 in. - $21.50 |
047123608X |  A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
Jack Trout
Cloth - 120 Pages, 5-1/2 x 8-1/2 in. - $26.95 |
047123057X | Marketing Research, 8th Edition
David A. Aaker (Univ. of California, Berkeley); V. Kumar (Univ. of Houston); George S. Day (Univ. of Toronto)
Cloth - Pages, 8 x 10 in. - $140.95 |
0471231614 | The Role of the Father in Child Development , 4th Edition
Michael E. Lamb (Univ. of Utah )
Cloth - Pages, 7 x 10 in. - $80.00 |
0471225819 |  The End of Advertising as We Know It
Sergio Zyman; Armin Brott
Cloth - 239 Pages, 6 x 9 in. - $32.50 |
0471215651 | Internet Marketing 3rd Edition with Wall Street Journal Handbook Set
Charles F. Hofacker (Florida State Univ.)
Paperback - Pages, - $93.95 |
0471180343 |  Services Marketing
David L. Kurtz (Univ. of Arkansas ); Kenneth E. Clow (Pittsburg State Univ. )
Cloth - Pages, 7-1/2 x 9-1/4 in. - $102.95 |
0471176338 |  Divide and Conquer: Target Your Customers Through Market Segmentation
Harry Webber
Cloth - 232 Pages, 6 x 9 in. - $37.95 |
0471165689 |  Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales
Conrad Levinson; Mark S. A. Smith; Orvel Ray Wilson
Paperback - Pages, 6 x 9 in. - $26.95 |
0471157074 |  No-Nonsense Marketing: 101 Practical Ways to Win and Keep Customers
Victor H. Prushan
Paperback - 282 Pages, 5-1/2 x 8-1/2 in. - $26.95 |
0471141925 |  Wooing & Winning Business: The Foolproof Formula for Making Persuasive Business Presentations
Spring Asher; Wicke Chambers
Cloth - 224 Pages, 6 x 9 in. - $32.50 |
0471139165 |  Thinking Out of the Box: How to Market Your Company Into the Future
Kathy C. Yohalem
Cloth - Pages, 6 x 9 in. - $43.00 |
0471133922 |  Marketing Your Consulting and Professional Services, 3rd Edition
Dick Connor; Jeff Davidson
Cloth - Pages, 6 x 9 in. - $43.00 |
0471133590 |  The Next Step in Database Marketing: Consumer Guided MarketingÂŽ: Privacy for Your Customers, Record Profits for You
Dick Shaver
Cloth - 482 Pages, 6 x 9 in. - $55.00 |
0471133310 |  One Stop Marketing
Jonathan Trivers
Cloth - Pages, 6 x 9 in. - $71.00 |
0471129569 |  IdeaWise: How to Transform Your Ideas into Tomorrow's Innovations
Steve Rivkin; Fraser Seitel
Cloth - 240 Pages, 6 x 9 in. - $37.95 |
047111989X |  Industrial Marketing Strategy, 3rd Edition
Frederick E. Webster (The Amos Tuck School of Business Administration, Dartmouth College)
Paperback - Pages, 6 x 9 in. - $50.00 |
0471120049 |  All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits
Garth Hallberg
Cloth - Pages, 6-1/8 x 9-1/4 in. - $42.95 |
0471115673 |  Teleselling: A Self-Teaching Guide, 2nd Edition
James D. Porterfield
Paperback - Pages, 7-1/2 x 9-1/4 in. - $24.95 |
0471097918 |  Mail Order Selling: How to Market Almost Anything by Mail, 3rd Edition
Irving Burstiner
Cloth - 292 Pages, 8-1/2 x 11 in. - $168.00 |
047104220X |  Building Brand Identity: A Strategy for Success in a Hostile Marketplace
Lynn B. Upshaw
Cloth - Pages, 6-1/8 x 9-1/4 in. - $42.95 |
0471035130 |  Planting Flowers, Pulling Weeds: Identifying Your Most Profitable Customers to Ensure a Lifetime of Growth
Janet Rubio; Patrick Laughlin
Cloth - 288 Pages, 6 x 9 in. - $37.95 |
0470862599 | The Business of Brands
Jon Miller (Ogilvy and Mather, UK); David Muir (Ogilvy and Mather, UK)
Cloth - 286 Pages, 6 x 9 in. - $55.00 |
0470855398 | Breakthrough Zone : Harnessing Consumer Creativity for Business Innovation
Roy Langmaid (Transformations Ltd, UK); Mac Andrews (Transformations Ltd, UK)
Cloth - 256 Pages, 6 x 9 in. - $70.00 |
0470851597 | The Partnering Imperative : Making Business Partnerships Work
Anne Deering (A T Kearney Ltd, UK); Anne Murphy
Cloth - 166 Pages, 6 x 9 in. - $80.00 |
0470848537 | Customer Management Excellence
Mike Faulkner
Cloth - 224 Pages, 6-7/8 x 10 in. - $80.00 |
0470843411 |  Relationship Marketing: Dialogue and Networks in the E-Commerce Era
Richard J. Varey (Univ. of Salford School of Management )
Paperback - 240 Pages, 6 x 9 in. - $60.00 |
0470843020 |  Buying Business Services
BjĂśrn Axelsson; Finn WynstraBjĂśrn Axelsson; Finn Wynstra
Paperback - 302 Pages, 6 x 9 in. - $70.00 |
0470801824 | Introduction to Marketing Study Guide
Susan J. Dann
Paperback - 108 Pages, 6 x 9 in. - $24.95 |
0470820640 | Market Research in the Internet Age: Leveraging the Internet for Market Measurement and Consumer Insight
Robert W. Monster; Raymond C. Pettit
Cloth - 300 Pages, - $60.00 |
0470174676 | Advanced Selling For Dummies®
Consumer Dummies
Paperback - Pages, 7-3/8 x 9-1/4 in. - $21.99 |
0470102292 | Introduction to Marketing with Student Study Guide Set
Susan J. Dann
Paperback - Pages, - $70.00 |
0470060271 | Marketing Excellence: Winning Companies Reveal the Secrets of Their Success
Hugh Burkitt (Marketing Society, Chief Executive); John Zealley (European Consumer Goods & Services)
Cloth - 388 Pages, 6 x 9 in. - $55.00 |
0470055022 | Marketing Research, Seventh Edition with SPSS Set
Carl McDaniel (Univ. of Texas, Arlington); Roger Gates (DSS Research)
Cloth - Pages, 8 x 10 in. - $138.95 |
0470056231 | Strategic Market Management, 8th Edition
David A. Aaker (Univ. of California, Berkeley)
Paperback - Pages, 6 x 9 in. - $75.95 |
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