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Marketing Strategy |
| 2nd Edition (2002) |
| O. C. Ferrell, Michael Hartline, George Lucas |
| Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.
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| BOUND BOOK |
384 Pages, BOUND BOOK
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0030321034
$82.95 |
Thomson Learning | |
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