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Marketing Management : Cases for Creative Problem Solving |
| 1st Edition (2001) |
| Laurence Weinstein, Madan Annavarjula |
| This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It is also appropriate for graduate-level marketing courses. Prerequisites typically include principles of marketing and at least two other marketing courses; marketing management, if taught at the graduate level.
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| BOUND BOOK |
98 Pages, Softbound
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Item #:
Price: |
0324027370
$53.95 |
Thomson Learning | |
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