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Strategic Management in the Marketplace: An Online Simulation in Business Strategy |
| 1st Edition (2003) |
| Innovative Learning Solutions, Inc., Ernest R. Cadotte |
| The web-based simulation, Strategic Management in the Marketplace provides a simple to use, interactive, and dynamic learning component for any strategic management course. In Marketplace students assume control of a company that will enter the microcomputer industry and compete with other student-based teams. The executive team has the next year and a half (6 quarters or decision periods) to get this company off the ground and become a self-sufficient firm, earning substantial profits from your operations. Teams will have to employ both financial tools and a variety of non-financial feedback in developing and deploying their strategies. This simulation has been designed to work with Hitt, Ireland, Hoskisson's Strategic Management, but can be used anywhere a shorter simulation is desired.
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| Printed Access Code |
4 Pages, Online Product
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Item #:
Price: |
0324168675
$49.95 |
Thomson Learning | |
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