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Strategic Electronic Marketing : Managing E-Business |
| 2nd Edition (2003) |
| Brad Kleindl |
| Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot-com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate level courses in e-commerce.
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| BOUND BOOK |
448 Pages, Casebound
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Item #:
Price: |
032417893X
$107.95 |
Thomson Learning | |
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