Business Marketing Management: A Strategic View of Industrial and Organizational Markets |
| 8th Edition (2004) |
| Michael D. Hutt, Thomas W. Speh |
| Providing the most current and complete treatment of business-to-business marketing, this comprehensive marketleader captures and integrates the latest developments in market analysis, relationship management, supply chainmanagement, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the book provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
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| BOUND BOOK |
730 Pages, Hardcover
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Item #:
Price: |
0324190433
$141.95 |
Thomson Learning | |
