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 CATEGORY LISTINGS: MARKETING MANAGEMENT

33 titles listed. Showing titles 1-33

0324320892
Contemporary Business 2006 (with Audio CD-ROM and InfoTrac)
Louis E. Boone, David L. Kurtz

Business - 784 Pages, PB - $106.95

047135659X
The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
Lynn B. Upshaw; Earl L. Taylor

Cloth - 336 Pages, 6 x 9 in. - $43.00

047104220X
Building Brand Identity: A Strategy for Success in a Hostile Marketplace
Lynn B. Upshaw

Cloth - Pages, 6-1/8 x 9-1/4 in. - $42.95

0471756687
Marketing Management: The Big Picture, 2nd Edition
C. Nordhielm (Univ. of Michigan )

Paperback - Pages, 6 x 9 in. - $62.95

1557015570
Marketing Made Easy for AEC - Principles and Procedures
Softcover - $59.95

1557014833
A/E/C Marketing Fundamentals
Michael T. Kubal, Kevin T. Miller, Ronald D. Worth

Softcover - $59.00

032417893X
Strategic Electronic Marketing : Managing E-Business
Brad Kleindl

BOUND BOOK - 448 Pages, Casebound - $107.95

0324062699
Cases In Cost Management: A Strategic Emphasis
John K. Shank

BOUND BOOK - 250 Pages, Softbound - $70.95

0324168659
Management of Strategy in the Marketplace with Global Corporate Management in the Marketplace Simulation
Ernest R. Cadotte, Harry J. Bruce

BOUND BOOK - 384 Pages, PB - $132.95

1555422357
Planning and Marketing Conferences and Workshops: Tips, Tools, and Techniques
Robert G. Simerly

Cloth - 219 Pages, 7 x 10 in. - $45.00

0471494437
Strategic Market Relationships: From Strategy to Implementation
Bill Donaldson (Univ. of Strathclyde); Tom O'Toole (Waterford Institute of Technology)

Paperback - 304 Pages, 6 x 9 in. - $70.00

0470848537
Customer Management Excellence
Mike Faulkner

Cloth - 224 Pages, 6-7/8 x 10 in. - $80.00

0324072996
Marketing Planning and Strategy Case Book with InfoTrac College Edition
Subhash C. Jain

BOUND BOOK - 360 Pages, Softbound - $22.95

0030321336
Internet Marketing
Jagdish N. Sheth, Abdolreza Eshghi, Balaji C. Krishnan

BOUND BOOK - 432 Pages, BOUND BOOK - $63.95

0324074506
Marketing Research: An Aid to Decision Making
Alan T. Shao

BOUND BOOK - 624 Pages, Softcover - $105.95

0324168675
Strategic Management in the Marketplace: An Online Simulation in Business Strategy
Innovative Learning Solutions, Inc., Ernest R. Cadotte

Printed Access Code - 4 Pages, Online Product - $49.95

0324014805
Marketing Planning and Strategy
Subhash C. Jain

BOUND BOOK - 800 Pages, Hardbound - $100.95

0324022034
Marketing Management with InfoTrac College Edition
Michael R. Czinkota, Masaaki Kotabe

BOUND BOOK - 624 Pages, Hardbound - $151.95

0030321034
Marketing Strategy
O. C. Ferrell, Michael Hartline, George Lucas

BOUND BOOK - 384 Pages, BOUND BOOK - $82.95

1841122114
People Express
Philip Whiteley

Paperback - 124 Pages, 5 x 6-3/4 in. - $19.95

0471987204
Creative Product Design: A Practical Guide to Requirements Capture Management
Margaret Bruce (UMIST, Manchester, UK); Rachel Cooper (University of Salford, UK)

Cloth - 236 Pages, 6 x 9 in. - $75.00

0324190433
Business Marketing Management: A Strategic View of Industrial and Organizational Markets
Michael D. Hutt, Thomas W. Speh

BOUND BOOK - 730 Pages, Hardcover - $141.95

0471353922
Basic Marketing Management, 2nd Edition
Douglas J. Dalrymple (Indiana Univ.); Leonard J. Parsons (Georgia Institute of Technology)

Paperback - Pages, 8 x 10 in. - $77.95

1841121991
E-Marketing
Steve Shipside

Paperback - 112 Pages, 5 x 6-3/4 in. - $19.95

1557013691
Marketing Handbook For The Design & Construction Professional
Softbound - $62.95

0324271581
Competing for Advantage with InfoTrac College Edition
Robert E. Hoskisson, Michael A. Hitt, R. Duane Ireland

BOOK W/CD ROM (MULTIMED/AUDIO) - 432 Pages, PB - $87.95

0471499161
Supply Network Strategies
Lars-Erik Gadde (Chalmers Univ. of Technology); Hakan Hakansson (Univ. of Uppsala)

Paperback - 216 Pages, 6 x 9 in. - $65.00

0324062621
Marketing Planning and Strategy Case Book
Subhash C. Jain

BOUND BOOK - 360 Pages, Softbound - $25.95
Best Seller
0470843411
Relationship Marketing: Dialogue and Networks in the E-Commerce Era
Richard J. Varey (Univ. of Salford School of Management )

Paperback - 240 Pages, 6 x 9 in. - $60.00

0471332380
Marketing Management: Text and Cases, 7th Edition
Douglas J. Dalrymple (Indiana Univ.); Leonard J. Parsons (Georgia Institute of Technology)

Cloth - Pages, 8 x 10 in. - $123.95

0324027370
Marketing Management : Cases for Creative Problem Solving
Laurence Weinstein, Madan Annavarjula

BOUND BOOK - 98 Pages, Softbound - $53.95

0470820640
Market Research in the Internet Age: Leveraging the Internet for Market Measurement and Consumer Insight
Robert W. Monster; Raymond C. Pettit

Cloth - 300 Pages, - $60.00
Best Seller
0471877220
The Business Marketing Course: Managing in Complex Networks
David Ford; Pierre Berthon; Stephen J. Brown; Lars-Erik Gadde; HĂĽkan HĂĽkansson; Peter NaudĂŠ ; Thomas Ritter; Ivan Snehota

Paperback - 254 Pages, 6 x 9 in. - $60.00
 
 SUGGESTED TITLES




Item #0470848537

Customer Management Excellence

Cloth - $80.00



Item #0471987204

Creative Product Design: A Practical Guide to Requirements Capture Management

Cloth - $75.00



Item #0471494437

Strategic Market Relationships: From Strategy to Implementation

Paperback - $70.00



Item #1841121991

E-Marketing

Paperback - $19.95



Item #1841122114

People Express

Paperback - $19.95



Item #0471499161

Supply Network Strategies

Paperback - $65.00



Item #0324168659

Management of Strategy in the Marketplace with Global Corporate Management in the Marketplace Simulation

BOUND BOOK - $132.95


Best Seller
Item #0470843411

Relationship Marketing: Dialogue and Networks in the E-Commerce Era

Paperback - $60.00



Item #047135659X

The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value

Cloth - $43.00



Item #0471332380

Marketing Management: Text and Cases, 7th Edition

Cloth - $123.95


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