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Using the Law for Competitive Advantage |
| J-B-UMBS Series |
| George J. Siedel (Univ. of Michigan Business School) |
| The law has become an enabler that allows firms to expand globally, develop entrepreneurial ventures, establish a customer-focused company, and create corporate values. Using the Law for Competitive Advantage reveals the link between business objectives and legal objectives and explains how the law can help create competitive advantage for a company. Drawing on the latest research and numerous examples from business, the author shows how to manage legal resources to gain an edge in the marketplace in a cost-effective manner. He tells how to reframe legal problems as business problems. And he explains how to use legal frameworks to create both value and values for the company. In addition, the book includes practical, hands-on tools that managers can use to deal with a variety of stakeholders and legal concerns.
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| Paperback |
Pages, 6 x 9 in.
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Item #:
Price: |
0787956236
$31.95 |
John Wiley & Sons, Inc. | |
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