Introducing Operations Management: Wall Street Journal Series |
| Jack R. Meredith (Univ. of Cincinnati); Scott M. Shafer |
| *WSJ Series book with integration of newspaper, website, and listserve. The goal is to supplement the treatment of traditional operations management topics with links to appropriate and timely content available on the Wall Street Journal?s online website *WSJ connection provides relevance for business majors. Brings operation topics to life in a way that business students will enjoy and relate to. *Short, lower-priced, simpler book with core content. Can be used with cases and other activities, or in a short course. Uses primarily service examples for illustration. *Cases help students understand the dominant role operations plays in future financial performance. *Spreadsheets used for quantitative topics as needed. *Quantitative material is used to illustrate key concepts, with focus on discussions and examples that help illustrate a particular concept to a nonoperations manager. *More strategic, conceptual, contemporary. *Includes current, important topics that operations managers are currently facing, such as demand management, rapid prototyping, online B2B marketplaces, contract manufacturing, critical chain, channel assembly, and the experience economy. *Organization follows the common order of topics, yet can be taught in a modular fashion to allow for flexibility of topic presentation.
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| Paperback |
Pages, 8 x 10 in.
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Item #:
Price: |
0471393894
$71.95 |
John Wiley & Sons, Inc. | |
