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Executive's Guide to Managing Sales Leads |
| 1st Edition (2005) |
| James Obermayer |
| Sales leads are what successful marketing is all about. They're where the money is. Good, qualified leads make sales forces more efficient, more effective, and ù bottom line ù more profitable. Add in today's tough economy and the skills needed to generate and manage leads are even more vital. Offering a research-based, comprehensive treatment of this critically important marketing function, The Executive's Guide to Managing Sales Leads delivers an excellent hands-on reference to every manager ù from midlevel sales and marketing managers to senior-level corporate execs ù at companies of every size, especially the midsize to Fortune 100 category.
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| BOUND BOOK |
256 Pages, HB
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Item #:
Price: |
0324205465
$39.95 |
Thomson Learning | |
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