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All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits |
| Garth Hallberg |
| A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.
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| Cloth Bound |
Pages, 6-1/8 x 9-1/4 in.
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Item #:
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0471120049
$42.95 |
John Wiley & Sons, Inc. | |
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