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The Next Step in Database Marketing: Consumer Guided Marketing®: Privacy for Your Customers, Record Profits for You |
| Dick Shaver |
| Praise for The Next Step in Database Marketing "This book should be required reading for every direct marketer!" —Karen Quinn, Vice President, Marketing Education and Training American Express
"Something new in relationship marketing. A truly important subject—a vital subject—treated with force and common sense. Shaver has never pulled his punches and he certainly doesn't here. Dick gets to the heart of the matter—a 'segment of one.' He's specific about how this can be done, what it means in dollars and cents and . . . its potential impact on the privacy issue. If nothing else, this book will make you think long and hard about what you're doing now and why." —Richard L. Montesi, President Direct Marketing Educational Foundation "I've read all the books about our business. This one finally provides a real solution to the two biggest problems in our field: invasions of privacy and protection of the environment. That's why it's a must for everyone in marketing and sales." —Bob Hemmings, Cofounder Smith-Hemmings
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| Cloth Bound |
482 Pages, 6 x 9 in.
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Item #:
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0471133590
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John Wiley & Sons, Inc. | |
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