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Marketing Research, 8th Edition |
| David A. Aaker (Univ. of California, Berkeley); V. Kumar (Univ. of Houston); George S. Day (Univ. of Toronto) |
| In a world exploding with marketing data, this book keeps pace with the latest tools, applications, and developments in marketing research. The new Eighth Edition shows managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results.
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| Cloth Bound |
Pages, 8 x 10 in.
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Item #:
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047123057X
$140.95 |
John Wiley & Sons, Inc. | |
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