Industrial Marketing Strategy, 3rd Edition |
| Wiley Series on Marketing Management |
| Frederick E. Webster (The Amos Tuck School of Business Administration, Dartmouth College) |
| In addition to solid coverage of the basics, this edition presents new material, concepts, and examples in such areas as sales management, buying behavior, buyer-seller interactions, channel strategy and management, and marketing communications. All new sections include product development, national account management, customer service, information technology, and price signaling.
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| Cloth Bound |
365 Pages, 6 x 9 in.
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Item #:
Price: |
0471617032
$180.00 |
John Wiley & Sons, Inc. | |
