| 31 titles listed. Showing titles 1-31 |
0534348793 |  Essential Skills and Strategies in the Helping Process
Robert E. Doyle
BOUND BOOK - 308 Pages, PB - $72.95 |
0470056231 | Strategic Market Management, 8th Edition
David A. Aaker (Univ. of California, Berkeley)
Paperback - Pages, 6 x 9 in. - $75.95 |
047111989X |  Industrial Marketing Strategy, 3rd Edition
Frederick E. Webster (The Amos Tuck School of Business Administration, Dartmouth College)
Paperback - Pages, 6 x 9 in. - $50.00 |
0470027517 | Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions
John T. Grant
Cloth - 328 Pages, 6 x 9 in. - $55.00 |
0471479926 | Marketing Research for the University of Phoenix
John Wiley & Sons, Inc.
Paperback - Pages, 8 x 10 in. - $32.95 |
0471492116 |  Marketing Strategies for the New Economy
Lars Tvede; Peter Ohnemus
Cloth - 256 Pages, 6 x 9 in. - $65.00 |
0470021470 | Rethinking Marketing: Developing a New Understanding of Markets
Editor: HĂĽkan HĂĽkansson (Norwegian School Of Management); Editor: Debbie Harrison (Norwegian School Of Management); Editor: Alexandra Waluszewski (Uppsala University)
Cloth - 294 Pages, 7 x 10 in. - $80.00 |
0787964190 |  Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, Second Edition
Alan R. Andreasen (Georgetown Univ., Washington, DC)
Paperback - Pages, 6 x 9 in. - $29.95 |
032401483X | IMC: An Integrated Marketing Communications Exercise
Bernard Jakacki
BOUND BOOK - 80 Pages, Saddlestiched - $30.95 |
0471981699 |  Marketing Strategies for Competitive Advantage
Dennis Adcock (Coventry Univ.)
Paperback - 416 Pages, 6 x 9 in. - $70.00 |
0787968579 | The Global Market: Developing a Strategy to Manage Across Borders
Editor: John A. Quelch (Harvard Business School); Editor: Rohit Deshpande (Harvard Business School)
Cloth - Pages, 6 x 9 in. - $48.00 |
0471853259 |  Nuts, Bolts and Magnetrons: A Practical Guide for Industrial Marketers
Paul Millier; Roger Palmer
Paperback - 320 Pages, 6 x 9 in. - $75.00 |
0470855398 | Breakthrough Zone : Harnessing Consumer Creativity for Business Innovation
Roy Langmaid (Transformations Ltd, UK); Mac Andrews (Transformations Ltd, UK)
Cloth - 256 Pages, 6 x 9 in. - $70.00 |
0470851597 | The Partnering Imperative : Making Business Partnerships Work
Anne Deering (A T Kearney Ltd, UK); Anne Murphy
Cloth - 166 Pages, 6 x 9 in. - $80.00 |
0471486647 |  Project Marketing: Beyond Competitive Bidding
Bernard Cova (ESCP/EAP-Paris, France); Pervez Ghauri (Manchester School of Management, UMIST, Manchester, UK); Robert Salle (EM-Lyon, France)
Paperback - 236 Pages, 6 x 9 in. - $70.00 |
0471230596 | The Marketing Plan , 4th Edition
William A. Cohen (California State Univ., Los Angeles)
Paperback - Pages, 8-1/2 x 11 in. - $52.95 |
0324200056 | Employment Strategies for Career Success
Robert Rasberry
BOOK W/CD ROM (MULTIMED/AUDIO) - 90 Pages, Softcover - $31.95 |
0324122756 |  Marketing and E-Commerce: The Online Legal Environment
Roger LeRoy Miller, Gaylord A. Jentz
BOUND BOOK - 256 Pages, Softbound - $59.95 |
0471180335 |  The Marketing Plan, 2nd Edition
William A. Cohen (California State Univ., Los Angeles)
Paperback - Pages, 8-1/2 x 11 in. - $44.95 |
1841122394 |  Shareholder Value
Tony Grundy
Paperback - 140 Pages, 5 x 6-3/4 in. - $19.95 |
0471984574 |  Competitive Branding: Winning in the Market Place with Value-Added Brands
Torsten H. Nilson (Nilson Consulting Ltd, Surrey)
Cloth - 248 Pages, 6 x 9 in. - $75.00 |
0324112874 |  Marketing: Creating and Keeping Customers in an E-Commerce World with Experiencing Marketing CD ROM and InfoTrac College Edition
William G. Zikmund, Michael d'Amico
BOOK W/CD ROM (MULTIMED/AUDIO) - 736 Pages, Hardcover - $136.95 |
0471495743 |  Commitment-Led Marketing: The Key to Brand Profits is in the Customer's Mind
Jan Hofmeyr; Butch Rice
Cloth - 320 Pages, 6 x 9 in. - $65.00 |
0471617032 |  Industrial Marketing Strategy, 3rd Edition
Frederick E. Webster (The Amos Tuck School of Business Administration, Dartmouth College)
Cloth - 365 Pages, 6 x 9 in. - $180.00 |
0471868752 | Comparative and Multinational Management
Simcha Ronen (New York Univ.)
Cloth - 656 Pages, 7-1/2 x 9-1/4 in. - $96.95 |
0764559842 | Small Business Kit For DummiesÂŽ, 2nd Edition
Richard D. Harroch
Paperback/CD-ROM - Pages, 7-3/8 x 9-1/4 in. - $29.99 |
0471494542 |  Company Analysis: Determining Strategic Capability
Per Jenster; David Hussey
Cloth - 282 Pages, 6 x 9 in. - $85.00 |
0471987751 |  CBI Series in Practical Strategy, Multinational Strategic Alliances,
Robert J. Mockler (St. John's University, New York, USA)
Cloth - 266 Pages, 6 x 9 in. - $90.00 |
0787957321 |  Futures Forum 2000: Forum Strategy Series
Joel W. Meyerson; Maureen E. Devlin
Paperback - 192 Pages, 7 x 9-1/4 in. - $23.00 |
0471899860 |  Value-based Management: Context and Application
Editor: Glen Arnold; Editor: Matt Davies
Cloth - 384 Pages, 6 x 9 in. - $150.00 |
0470843020 |  Buying Business Services
BjĂśrn Axelsson; Finn WynstraBjĂśrn Axelsson; Finn Wynstra
Paperback - 302 Pages, 6 x 9 in. - $70.00 |
