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Pricing for Profitability: Activity-Based Pricing for Competitive Advantage |
| Wiley Cost Management Series |
| John L. Daly (Daly Consulting and Executive Education, Chelsea, Michigan) |
| Activity-based pricing: the new paradigm for maximum profitability Pricing for Profitability introduces activity-based pricing, a new paradigm for improving profitability by reducing the occurrence of pricing mistakes and placing less emphasis on increasing revenue and more on improving profits. Activity-based pricing will help any company set prices that are attractive to buyers and profitable for the company. Pricing for Profitability teaches activity-based pricing to help you make better pricing decisions based on customer demand and a better understanding of what really causes profits. It will help you prevent underpricing and generate a healthier financial return.
Simply organized and nontechnical, this in-depth treatment covers the ten vital topics of activity-based pricing. A wealth of examples that illustrate the points made in the text include activity-based pricing models used in real industries. Designed for everyone involved with the pricing process, Pricing for Profitability provides a comprehensive understanding of how to use pricing to gain the competitive advantage.
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| Cloth Bound |
288 Pages, 6 x 9 in.
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Item #:
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0471415359
$90.00 |
John Wiley & Sons, Inc. | |
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