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Model Letters and Memos: A Handbook for Scientists and Engineers |
| Ron Tepper |
| Most scientists, engineers, and other professionals in technical fields are quite comfortable using their analytical skills and carrying out the most detail-oriented research. Yet when it comes to communicating highly technical information to others in a manner that is both clear and concise, even the best minds are often at a loss. Model Letters and Memos: A Handbook for Scientists and Engineers shows technically oriented individuals how to communicate their ideas clearly to a wide range of audiences. The author uses two distinct formulas to help compose all kinds of effective, lucidly written correspondence.
The first formula is a four-step process called "AIDA," which stands for Attention, Interest, Desire, and Action. This formula enables busy professionals to organize their thoughts and communicate them clearly, directly, and accurately. | | |
