 |
|
|
New Product Development: Managing and Forecasting for Strategic Success |
| Robert J. Thomas |
| Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
|
|
| Paperback |
Pages, 7 x 10 in.
|
Item #:
Price: |
0471572268
$43.00 |
John Wiley & Sons, Inc. | |
|
|
|
|
