Strategic Management in the Knowledge Economy: New Approaches and Business Applications |
| Marius Leibold (University of Stellenbosch, South Africa); Gilbert J. B. Probst (University of Geneva, Switzerland); Michael Gibbert (Siemens, Munich, Germany and University of St. Gallen, Switzerland) |
| Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies. On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who's Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis).
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| Cloth Bound |
350 Pages, 8-3/4 x 8-1/2 in.
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Item #:
Price: |
3895782572
$65.00 |
John Wiley & Sons, Inc. | |
