| Packed with
up-to-date "how to" information on every aspect of marketing
in the design and construction industry.
These days, driving new business is the key to your
survival, and this highly acclaimed marketing tool is your key to
driving new business
With 64 articles by more than 70 contributors and 18 reviewers, this
all-new and thoroughly revised handbook covers every aspect of
marketing in the design and construction industry from initial
market research, to getting leads, to making presentations, to
website development. If you're not a marketing professional, then
you really need this book.
In a clear, no-nonsense manner, it shows you how to:
- create winning proposals and presentations
- take full advantage of low-cost public relations activities
- develop a winning plan for getting the most from trade shows
- create a high-profile website on a budget
- get your staff to take a market-oriented approach to everything
they do |
