Disruption: How the Mobile Phone Will Change the Internet and Other Industries |
| Jeff Funk |
| The mobile Internet, defined as accessing information through the mobile phone, is evolving in unexpected ways. As opposed to acting as a portable substitute for the PC, unexpected applications and new lead users are emerging that are driving and being driven by technological innovations like better displays, camera phones, Java, infrared connectivity, 3D rendering techniques, faster microprocessors, and high-speed data services. The mobile phone is becoming a portable entertainment player, a new marketing tool for retailers and manufacturers, a multi-channel shopping device, a navigation tool, a new type of ticket and money, and a new mobile Intranet device. And these new applications are being implemented with business models that emphasize current profitability as opposed to the vague business models that drove the Internet boom. This book describes the business models, user needs, key technologies and the expected evolution of them so that firms can create strategies that are profitable in both the long- and short-term. .
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| Cloth Bound |
Pages, 6-1/8 x 9-1/4 in.
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Item #:
Price: |
0471511226
$67.95 |
John Wiley & Sons, Inc. | |
