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Electronic Media (with InfoTrac) |
| 1st Edition (2001) |
| John E. Craft, Frederic A. Leigh, Donald G. Godfrey |
| This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with a strong foundation for future careers. The text offers broad-based coverage of business structures, sales and economics, radio and television programming, and broadcast news, as well as an up-to-date look at transmission technologies, both audio and video systems, and electronic media distribution technologies. A unique Part IV examines media and media systems in other countries, as well as research into how the media affect our society.
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| BOUND BOOK |
416 Pages, PB
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Item #:
Price: |
0534195660
$104.95 |
Thomson Learning | |
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