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The PDMA Handbook of New Product Development |
| Milton D. Rosenau (Rosenau Consulting Company) ; Abbie Griffin (Univ. of Chicago) ; George A. Castellion (SSC Associates) ; Ned F. Anschuetz (DDB Needham Worldwide) |
| Product development professionals at the cutting edge of knowledge in their respective areas of new product expertise present a complete picture of the information needed for effective product development. Describes all aspects of the topic from the creation of the concept through development and design to the final production, marketing, and service. Discusses fundamental concepts including identifying customer needs, using multifunctional teams, and having an appropriate development procedure as well as important issues emerging in the field such as process ownership, pipeline management, metrics, and product architecture.
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| Cloth Bound |
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Item #:
Price: |
0471141895
$125.00 |
John Wiley & Sons, Inc. | |
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