Desktop mapping programs are revolutionizing marketing and demographic analysis by making instant, Âwhat if capabilities available to consumer and business-to-business marketers in any industry. Now, Market Mapping helps you harness the speed and precision of todayÂs most important mapping software to swiftly target customers, conduct market research, position products, and analyze purchase patterns far more quickly and accurately than ever before.
Designed to make problem solving as easy as reading a spreadsheet in Lotus 1-2-3-, Market Mapping shows how to select the right mapping software for your needs, explains technical hardware requirements, lists data sources for every type of analysis, and features case studies that show how to apply the techniques of market mapping to your most challenging real-life business problems. Armed with this powerful resource, youÂll eliminate guesswork, reduce dependence on outside consultants, and make better sales and marketing decisions faster than ever before. You'll also discover how to:
Instantly understand changing marketing demographics, trends and distributions
Channel advertising and promotional dollars for maximum impact
Expose demographic trends in your customer base
Find new, more profitable retail locations
Target and track successful direct-mail efforts
Troubleshoot distribution strategies
Make better strategic promotional decisions
Determine optimal product mixes for different regions
Effectively reorganize a sales force
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