Marketing Basics for Designers: A Sourcebook of Strategies and Ideas |
| Jane D. Martin ; Nancy Knoohuizen |
| This book meets a great need in the design field for a professional marketing resource focusing on small design firms (1-4 person firms). This book was developed as a resource for these designers, to aid in finding new clients and marketing design services. It includes a basic, practical approach, and takes into account that the typical interior designer is also managing an office and a variety of projects in addition to preparing a marketing strategy. It offers suggestions and guidance for marketing with such obstacles as limited funds, no time, and few resources, and includes a list of ideas to get readers started on their own marketing projects.
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| Cloth Bound |
253 Pages, 7 x 10
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Item #:
Price: |
0471118710
$80.00 $45.00 |
John Wiley & Sons, Inc. | |
